Tanmai Korapala

While working at Mosaic, I was the project manager for the Mosaic Mini-Grant. I created all of the marketing for the project, which was centered around a poster's theme. I then reviewed all applications, awarded money for each funded experience, and followed up with each funded experience to make sure they completed all the requirements for the Mini-Grant.  Mosaic Mini-Grant poster  

          For Sandhya Menon's new book, Of Princes and Promises , I was a part of the #OCAKReadalong team for her Street Team. It was a month-long event prior to her second St. Rosetta Academy novel's release celebrating and reliving the first book in the series, Of Curses and Kisses . I created a post explaining the themes for each week and story posts of the scavenger hunt challenges that occurred throughout the month.

Nike, Purpose Driven Marketing Project   March 2021 – April 2021 Within Strategic Marketing, we had a group project with our class partner Nike Purpose. We researched Nike's purpose driven marketing and conducted primary research including a consumer survey to gain a deeper understanding of what has and has not been effective. We created a detailed marketing campaign that was submitted to a Brand Director of Purpose Marketing at Nike. https://drive.google.com/drive/folders/1mnJ3E4VaXCSL2XpU20zcZwlhuEgSjcM-?usp=sharing

       I was Homecoming Chair for Student Foundation from January 2019 to December 2019. It was the last in-person Homecoming prior to COVID-19. I was in charge of coming up with all of the student events, marketing for these events and other student-centric marketing, and just get everyone excited for Homecoming. We partnered with other student organizations in order to create large-scale events. The Rocky Horror Picture Show was the major Friday event and the Silent Disco was the major Saturday event. The picture below was one of the posters that we created listing all of the student events. I was never provided with actual numbers for attendance at any of the events that I planned, but the general consensus that I have gathered is that they were a lot of fun. Southwestern University and the next Homecoming Chair are planning on bringing back some of the events that were a major hit, such as the Silent Disco. 2019 was the first Homecoming for The Rocky Horror Picture Show and the Sil

I worked with CommunityApp as their Instagram Strategic Marketing Intern and managed two of their Instagram accounts from August 2020 to December 2020. I created content based on the region and target market for each account. I also maintained the consistency of posting at least twice per week. I generated leads through Instagram reach outs and engagement on both accounts and strategized other further developments of the platform and the distribution of the app. Michigan State University:  https://www.instagram.com/communityapp.msu/ Texas State University:  https://www.instagram.com/communityapp.texasstate/

For Getaway, my team of four developed a social media campaign. We analyzed Getaway's Facebook and Instagram and two of their direct competitors using Socialbakers, a social media analytics platform. I conducted research on Getaway's target markets' demographic and behavioral characteristics in order to align our social media strategy with their target market and its needs and interests. We presented our social media campaign to Getaway through a presentation. https://drive.google.com/drive/folders/1e_ehuUB8HunmSqfu0bNLTVmcCnzyLFk5?usp=sharing