For Sandhya Menon's new book, Of Princes and Promises, I was a part of the #OCAKReadalong team for her Street Team. It was a month-long event prior to her second St. Rosetta Academy novel's release celebrating and reliving the first book in the series, Of Curses and Kisses. I created a post explaining the themes for each week and story posts of the scavenger hunt challenges that occurred throughout the month.
For Getaway, my team of four developed a social media campaign. We analyzed Getaway's Facebook and Instagram and two of their direct competitors using Socialbakers, a social media analytics platform. I conducted research on Getaway's target markets' demographic and behavioral characteristics in order to align our social media strategy with their target market and its needs and interests. We presented our social media campaign to Getaway through a presentation. https://drive.google.com/drive/folders/1e_ehuUB8HunmSqfu0bNLTVmcCnzyLFk5?usp=sharing
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