I was part of a team of four who conducted an in-depth market analysis of the movie theater industry. I researched the impact of COVID-19 on the movie theater sector. With my team, we developed recommendations on how this sector should proceed after COVID-19 based on primary (survey and interviews) and secondary research. We presented our research via a podcast that outlined the industry research and recommendations.
For Getaway, my team of four developed a social media campaign. We analyzed Getaway's Facebook and Instagram and two of their direct competitors using Socialbakers, a social media analytics platform. I conducted research on Getaway's target markets' demographic and behavioral characteristics in order to align our social media strategy with their target market and its needs and interests. We presented our social media campaign to Getaway through a presentation. https://drive.google.com/drive/folders/1e_ehuUB8HunmSqfu0bNLTVmcCnzyLFk5?usp=sharing
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