I was part of a team of four who conducted an in-depth market analysis of the movie theater industry. I researched the impact of COVID-19 on the movie theater sector. With my team, we developed recommendations on how this sector should proceed after COVID-19 based on primary (survey and interviews) and secondary research. We presented our research via a podcast that outlined the industry research and recommendations.
I worked with CommunityApp as their Instagram Strategic Marketing Intern and managed two of their Instagram accounts from August 2020 to December 2020. I created content based on the region and target market for each account. I also maintained the consistency of posting at least twice per week. I generated leads through Instagram reach outs and engagement on both accounts and strategized other further developments of the platform and the distribution of the app. Michigan State University: https://www.instagram.com/communityapp.msu/ Texas State University: https://www.instagram.com/communityapp.texasstate/
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